The Great Dog Survey Privacy Policy & Competition Terms & Conditions

The Great Dog Survey Privacy Policy & Competition Terms & Conditions

The Great Dog Survey is brought to you by Scratch Pet Health Pty Ltd and is intended as Australia’s largest ever study of how dogs fit into the lives of Australians.

This Privacy Policy applies to all of the website content served, created and stored on We refer to this data collectively as the “survey” in this policy.

What constitutes the claim of ‘largest ever survey’?

We believe that the largest Australian survey conducted of this nature was the 2022 Great Dog Survey with 20,664 dogs accounted for, followed by the 2016 Petplan Census, with approximately 10,000 entrants (although these consisted of all pet owners – not exclusively dogs).

What information will be collected?

  • Contact information, but only if you consent at the end of the survey. By default, you can enter your survey responses without supplying your name, email address or any contactable information.
  • Usage information, such as how far you got through the survey and if you viewed other pages such as this Privacy Policy.
  • Device and browser data used to access this survey. Device data mainly means your IP address, operating system version, device type, device ID/MAC address, system and performance information, and browser type. If you are on a mobile device we also collect the UUID for that device.
  • Information from page tags. We use first party and third party cookies and tracking services that employ cookies and page tags (also known as web beacons) to collect data about visitors to our websites. This data includes usage and user statistics.
  • Log data. Like most websites today, our web servers keep log files that record data each time a device accesses those servers. The log files contain data about the nature of each access, including originating IP addresses, internet service providers, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system versions, device type and timestamps.

What will the data be used for?

The survey does ask some information such as state and age group for the purposes of data grouping and comparison. For instance, states help to compare how Queensland dogs may differ to Melbourne dogs and age groups how attitudes towards dogs and place in their lives may differ by generations.

We have avoided asking for sensitive information such as name, and email address is optional at the end. Survey data may also be used for:

  • Present the most interesting group findings to media and further the case for dogs to be integrated into our society and law
  • Present the most interesting group findings to social media for a laugh
  • Present the most interesting group findings to entrants who wish to be notified of survey results
  • Administer sweepstakes with personalised email if you choose to opt into find out more about Scratch Pet Health Pty Ltd upon the conclusion of the survey (optional and deactivated by default, with no email required to submit responses).
  • Deliver targeted advertising options to you.
  • Remarketing by Scratch Pet Health Pty Ltd and it’s trusted partners.
  • Market research for Scratch Pet Health Pty Ltd, helping to educate on attitudes to dogs, ownership, products and lifestyle

Will your data be shared with any other organisation?

By providing your email address, you consent to our collection and use of your email address for remarketing purposes. We may share your email address with our trusted partners to deliver relevant marketing content and promotional offers that we believe may be of interest to you.

These partners are obligated to protect your information in accordance with applicable data protection laws and their privacy policies. If you do not wish for your email address to be used for these purposes, you may opt-out at any time by following the opt-out instructions provided in the marketing communications or by contacting us directly.

Anonymous data may be shared with Facebook, who may use cookies, web beacons and other storage technologies to provide measurement services and targeted ads. If you enter your email for purposes of receiving results or entering a sweepstakes, these are not shared with Facebook.

The collected data remains anonymous. This means that we cannot see the personal data of any individual user. However, the collected data are saved and processed by Facebook. For more information on Facebook’s Data use Policy, click here. Scratch Pet Health Pty Ltd may ‘remarket’ to you based on this information.

Accessing your responses

If you would like a copy of all data collected from your survey entry, or for it to be deleted, please let us know at [email protected]. If you did not enter your email address to be notified of , we would require the IP address used for your entry to find it.


Our services are not intended for and may not be used by minors. “Minors” are individuals under the age of 13 (or under a higher age if permitted by the laws of their residence). Scratch Pet Health Pty Ltd does not knowingly collect personal data from Minors or allow them to register. If it comes to our attention that we have collected personal data from a Minor, we may delete this information without notice. If you have reason to believe that this has occurred, please contact customer support.

Changes to our Privacy Policy

We can make changes to this Privacy Policy from time to time. We will identify the changes we have made on this page. In circumstances where a change will materially change the way in which we collect or use your personal information or data, we will record what changes were made on this page, and when.

The Great Australian Dog Survey ‘Win an epic doggy prize pack’ Terms & Conditions

1. Introduction

1.1. These terms and conditions (the “Terms”) govern The Great Dog Survey “Win an epic dog prize pack” competition (the “Competition”) organized by Scratch Pet Health of 20b Trennery Crescentt, Abbotsford ABN 40 625 813 694 (the “Organizer”). By participating in the Competition, entrants (the “Participants”) agree to abide by these Terms.

2. Eligibility

2.1. The Competition is open to individuals aged 18 years or older at the time of entry.

2.2. Participants must be legal residents of Australia and must reside in VIC, NSW, TAS, NT, ACT, QLD or WA

2.3. Employees, immediate family members, or affiliates of the Organizer are not eligible to participate in the Competition.

3. Competition Period

3.1. The Competition will commence on June 16, 2024, at 12:00 AM (GMT) and end on June 26, 2023, at 11:59 PM (GMT) (the “Competition Period”).

4. How to Enter

4.1. To enter the Competition, Participants must complete The Great Australian Dog Survey, which will be available on during the Competition Period and submit their email address.  

4.2. Participants must provide their valid email address on to be eligible for The Competition.

4.3. Entries received after the end of the Competition Period will not be considered.

5. Prize

5.1. The Prize consists of the following products from Harlow Harry:  5× 100ml Dog Perfumes, 2 in 1 Conditioning Shampoo, 2x dog toys and a grooming brush. The following products from Dog Friendly Co: Dog Harness, Tactical Dog collar, Leash Splitter, Life Jacket, Winter Dog Hoodies, Classic Leash, Close Control Leash (x2), Orthopedic Memory Foam Bed, Cooling Mat, Tennis Ball Set, Christmas Tug Toy, Penta Ball. The following products from Scratch Pet Food: 1 years’ worth of Scratch dry dog food, defined as a maximum of one 8kg dry dog food box per month for 12 months, a Good Grub Tub, Treat Pouch, 3x Best Behaviour Containers, Roo Jerky Treats, Roo Tail Treats, Bully Sticks, Peanut Butter Training Treats, Lamb Crunch Treats, Freeze-Dried Turkey Treats, Freeze-Dried Salmon Treats, Beef Jerky Treats. 

5.2 One Prize is available.

5.3. The Prize is non-transferable and cannot be exchanged for cash or any other alternative.

5.4. The Organizer reserves the right to substitute the Prize with an alternative of equal or greater value if, for any reason, the Prize becomes unavailable.

5.5. If the winner does not wish to receive food for their dog, any remaining dry dog food from the Prize is forfeited and cannot be exchanged for cash or any other alternative.

6. Winner Selection

6.1. One (1) winner will be selected randomly from all eligible entries received during the Competition Period.

6.2. The winner will be notified via the email address provided during entry within seven (7) days after the end of the Competition Period. The winner must respond within fourteen (14) days of notification to claim the Prize.

6.3. If the winner fails to respond within the specified timeframe or does not meet the eligibility criteria, the Organizer may select an alternate winner.

7. Publicity

7.1. By entering the Competition, Participants grant the Organizer permission to use their dog’s name, likeness, and submitted content for promotional and marketing purposes without further compensation, unless prohibited by law.

7.2 Winners will be announced via The Organizer’s social or email channels within 28 days of The Competition’s conclusion.

8. Privacy

8.1. Participants’ personal information will be collected, used, and disclosed in accordance with the Organizer’s Privacy Policy, available on the Organizer’s website.

9. General Conditions

9.1. The Organizer reserves the right to modify, suspend, or terminate the Competition at any time without prior notice.

9.2. The Organizer reserves the right to disqualify any Participant who violates these Terms or engages in any fraudulent or unlawful activity.

9.3. These Terms shall be governed by and construed in accordance with the laws of Australia. Any disputes arising from the Competition shall be subject to the exclusive jurisdiction of the courts of Australia.

9.4. This promotion is in no way sponsored, endorsed, or administered by, or associated with, Facebook, Twitter or any other Social Network. You are providing your information to the Promoter and not to any other party.

10. Contact Information

10.1. For any questions or inquiries regarding the Competition or these Terms, please contact [email protected]

By participating in the The Great Dog Survey “Win an epic dog prize pack” competition, Participants acknowledge that they have read, understood, and agree to abide by these Terms and Conditions.